39X
Return on Ad Spend
61%
Contribution Towards
Total Sales
80%
Decrease in Marketing Expenditure
Pretty catchy headline?
Feels almost too click bait-y, huh?
Afterall, 39x ROI is more than Bitcoin's YTD, but as the saying goes, "sometimes the truth is stranger than fiction" or, in this case, more profitable than fiction. Mind you, our client is NOT a Billion Dollar enterprise with a massive ad spend budget (although we've helped those too ;).
This write-up is about how we helped a small, Midwestern business in a niche mental health & wellness space thrive in the wake of the Covid-19 crisis.
Meet Jay Luck, in his 60's, cheerful yet hardworking and honest-to-the-roots Clinical Hypnotist. Like many business owners, Jay relied heavily on outdated & expensive marketing methods for client outreach. Print, TV & radio ads were weighing heavily on his bottom line. It was Jay's commitment to helping others, not profitability, that kept him going. And then Covid hit. Like many client-facing businesses, Jay was getting desperate for new ways to keep his business afloat and pay the rent at his three clinics with the entire US in lockdown.
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Proven strategy that works.
Enter CodeGlo's Digital Marketing Team. In a few weeks, we formulated a robust Digital Strategy by blending presence on social media platforms like YouTube, Facebook, Instagram with Google Ads, and Google My Business. We also leveraged the latest digital tools like Unbounce, Leads Hook, and OnceHub to create specialized landing pages. In doing this, we developed a unique, low-cost sales funnel for Jay's business.
Within three short months, our strategy started gaining traction. On a shoe-string budget, our efforts were consistently yielding sales leads for Jay. Flash forward almost one year later. After crunching the numbers from this past year, we achieved 39 times our investment in digital marketing campaigns. Jay is seeing more clients now than pre-Covid days without any traditional advertising methods (and costs).
“Now, Jay is referring us to his nationwide hypnotist network. Nothing feels more satisfying than client referrals.”
We share this with the hope to inspire entrepreneurs during these times of adversity. We hope this write-up emphasizes the importance of a well-executed digital marketing strategy for small businesses to adapt and stay relevant in today's ever-changing landscape.