3 mins read
While traditional business development methods are quite effective for a company’s
growth, the introduction of digital technology has changed the game. The
continuous innovation and emergence of new business ideas have revolutionized
organizations’ operations. One of the most important of these digital ideas is
The promotion, acquisition, and monitoring of favorable brand content, such as
reviews, feedback, and positive customer interaction, are all part of reputation
marketing. It’s a tactic that helps companies understand people’s online perception
of them and leverage it to improve brand reputation further.
After thoroughly analyzing the data, insights, and surveys around customer
behavior, our team at CodeGlo evaluated various strategies that help companies put
their best foot forward with reputation marketing.
Search engines will give webpages a higher ranking if a company can convince
them that they are a credible authority for the desired keywords. This will
improve its reputation while also increasing website traffic.
Local SEO helps websites appear more prominently on Google’s local search
results pages. This will also increase offline traffic to physical stores. Local SEO
involves several things, such as localizing a website’s content and making it
Referral marketing is the most effective way to enhance a company’s reputation. It
uses word-of-mouth and recommendations to share positive customer stories and
offers immediate growth in a business’s customer base. Running a referral
program amplifies convincing user experiences to reach potential customers.
Although brands might not have direct control over online reviews across
channels, there are steps to curate them gradually and effectively. While
moderating reviews wherever possible is the best approach, it is also important to
promote positive reviews and feedback to consolidate a brand’s image.
A website is the digital face of a company. A website’s visitors often want to learn
more about a company or interact with it. Positive customer testimonials
prominently posted on the homepage can attract new clients and business
partners while sustaining a positive reputation.
Social Media Marketing
Social media platforms are one of the easiest yet most effective ways to amplify
customer stories and interactions. Brands often share reviews, testimonials, and
opinions that make them look good.
In a global internet village, an organization’s performances depend heavily on how
the brand is perceived. While a controversial or worse, the negative brand persona
has led to shutdowns and mass exodus of user bases, a sustained positive
reputation plays a major role in increasing company sales, marketing businesses,
and overall organizational growth, among other major advantages.
Enhanced Brand Recognition
When a company has a positive image, customers will tell others about its
products. As a result, the brand gains greater digital presence as consumers are
more likely to believe suggestions from others than they are to believe brand
marketing and messaging.
Reduced Customer Acquisition Costs
Consumer acquisition is expensive. Companies might reduce their marketing
efforts when they build a strong brand reputation. Bringing in customers already
familiar with their business and its stellar reputation is less expensive.
Increased Brand Equity
A brand with a positive online reputation essentially pitches itself, as consumers
will pick it over the competition and, in some cases, even pay more for its
products or services. Brand equity also supports long-term reliable financial flow,
which raises shareholder value.
Increased Customer Lifetime Value (CLV)
Retaining clients is vital for businesses, as they are in tune with the brand and thus
spend more on goods, staying loyal. Reputation-based marketing can help one raise
Businesses can increase their revenue with a solid reputation, providing them the
opportunity to invest in innovation. This could create new, better, and potentially
more expensive goods and services.
Enhanced Talent Hiring And Retention Pipeline
A company’s reputation affects its ability to recruit and keep exceptional
employees. They, in turn, may contribute to developing ground-breaking,
optimistic concepts that will advance their company, which boosts their
Although reputation marketing and reputation management are quite the same,
there exists a fundamental difference between them. While reputation marketing
promotes positive reviews and increases brand identity, reputation management
helps manage negative reviews through effective and timely replies. At Codeglo, for
instance, we offer a wide range of online reputation management services.
Digital Asset Creation
Our team creates and improves the Wikipedia entry for the business, uses SEO to
direct visitors to the website, and populates the website with content that
substantiates the client’s brand positioning.
Codeglo’s team ensures that a brand’s tone is never jeopardized by conducting
constant competitor analysis, market research, SERP analysis, and SEO keyword
research, among other aspects.
We optimize a company for Google My Business and local listings to increase its
local SEO ranking and exposure.
The ORM team at CodeGlo also provides comprehensive assistance concerning
strategic communications, media relations, community building, crisis
management and prevention, and public relations.
In short, if you are looking for ORM experts, look no further. Talk to us right away.